In order to create my film package so that in a real life situation it would be marketable and would have a wide fan base, I will need to produce my film with a target audience in mind. In order to do this, I will conduct a market research questionnaire to gather which age group and gender find thriller films most interesting and why, so that I can produce my film with their expectations in mind.
The questionnaire will consist of the following questions:
- What gender are you? I will ask this question so that I can begin to understand whether there is a divide in gender regarding the popularity of thriller films.
- How old are you? This question will help me to understand what different age groups expect from thriller films.
- Do you enjoy watching thriller films? Why? This question will help me determine what features I should or should not include in my film in order to create the largest possible audience.
- What would you expect to see in a thriller film? I will ask this question so that I can ensure my film fits into the thriller genre and appeals to the audience who is expecting a typical thriller film.
- What is your favourite thriller? Why? So that I can watch this film and also other films by the director to widen my understanding of thriller films, and by asking why I can consider including these features in my film.
- What draws you into watching a film? (The trailer, the poster or a film review) This question will be helpful when coming to create the film package so that I can focus my priorities on what draws in the audience.
- Is there a noticeable difference between British thrillers (Harry Brown, The Woman in Black, Tinker Tailor Soldier Spy) and American thrillers (The Sixth Sense, I am Legend, Jurassic Park)? This question will be helpful because my film will obviously be a British thriller, and thus if there is an obvious difference I will need to make a conscious effort not to include traits only found in American thrillers.
Although this questionnaire is only short, I feel it covers the areas where a specific target audience would be necessary to bare in mind. I will create an online survey so that people can easily answer the questions and I can quickly see their results.
Here is the questionnaire I produced:
I will wait until several people have responded, I will also ask my friends and family to complete the questionnaire so that I can begin analysing the results as soon as possible.