Case Study: Black Ops III

Black Ops III takes place in 2065, in a world facing upheaval from climate change and new technologies. Similar to its predecessors, the story follows a group of black ops soldiers. As the player character is cybernetically enhanced, players have access to various special activities. The game also features a standalone Zombies mode, and a “Nightmares” mode which will be unlocked after the player completes all campaign missions.

Activision reskinned and rebranded their Twitter account to appear like a genuine, if unknown, news organization named ‘Current Events Aggregate.’ They then proceeded to post fictional tweets that appeared to cover a major terrorist attack in Singapore.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s