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Finished Poster

Here is my final poster!

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Enhancing Poster

I was a little concerned that my poster was starting to look a little dull once I’d added all of the titles and awards etc, so I wanted to change the settings of the photograph so that it stood out a little more.

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First I played around with the ‘curves’ of the photo, altering what colours should be made more or less intense. I quite like the effect of this and makes it look very dramatic, which would be found frequently on thriller genre posters. However, I feel that it makes Andy look a little faint in the background. The cabbage leaves also looks very blue and unnatural.

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The exposure determines how light or dark a picture will appear. Although the exposure of the poster has only been enhanced a little, I think it looks quite a bit better. Still, the green of the cabbage looks unnatural.

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Increasing the brightness and contrast has also helped to lift the look of poster and to make it stand out a bit. I will need to make a new layer for the leaves as their colour looks very unnatural, and by making a new layer I will be able to change the settings of the photograph without changing the colours of the leaves.

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I then messed about with the tones and colours in the poster a little more to reduce to blueness of the leaves. I am very pleased with how the colouring has turned out. However, I still felt like my poster was missing something. When I started initially thinking about my poster, I thought I could include a faded image of the wife in the background to ensure that all of the main characters were visible. So, that’s just what I did. I took a photo of Helen just on my phone, and downloaded it onto the computer.

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I then cut around the image using the highlighter button to remove the background of the picture.

screen-shot-2016-12-19-at-15-31-47 screen-shot-2016-12-19-at-15-31-57 I then just altered the opacity of the image so it was more faint, thus creating the ghostly image on my poster.

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I then added a few more logos to the bottom of my poster, such as the national lottery symbol as they fund several shot films, and also a drawing of a wave to represent the logo of the production company ‘Open Water Pictures’.

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And now, my poster is complete!

 

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Film Poster Additions

To ensure my film poster looks like a genuine and professional poster, I needed to add in all the extra parts that may not really stand out. This includes the release date, Twitter hashtag, website and other features. I simply did this by typing them into a text box and making them the same font as the billing block so they didn’t look different.

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I then need to fill the rest of the space underneath with other things that might be found on a poster, such as idents for production companies, the format it was filmed in (such as Dolby Digital or IMAX), and logos for funders.

I also wanted to add in some film awards to make it look like an independent film, as I found this was common in the short film posters that I’d looked at. To get some ideas for awards, I luckily came across this poster that had a huge range of awards that I could get inspiration from.

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Then, I found a website which created custom made laurels for free. All I needed to do was type in the award name, the festival and the year received. Then, I downloaded it in jpeg from and dragged it straight into Pixelmator. The background of the laurel was white, but luckily the base of my poster is so light that the background just blended in, saving my time having to remove the background.

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I then added in t he names of the main talents to the top of the poster, as this is a feature commonly found on film posters.

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From adding these features, I feel that my poster is already starting to look quite professional and am happy with how it’s coming along.

 

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Choosing a Font

To make sure my poster looks as professional as possible, I need to choose a font that both suits the plot of my film and its genre. Pixelmator doesn’t really offer a great deal of fonts, so I decided to look on DaFont to find one, as it has a much greater selection. I didn’t really have a starting point as I chose not to do any font research in preparation for editing, as it all depended on the tone of my film and the picture taken for my poster which could have easily changed throughout the process, which it did.

I went onto DaFont and started scrolling down the list. The first one I saw was a leafy type one which I thought suited the style of my film as it’s based around an allotment and plants. I downloaded it as I have done every other font, and opened up a text box in Pixelmator. I then typed in the title and turned the text into a shape so that I could drag it to the right size and position. I decided to put in the actors credits in at the top to help get a feel for the font style.

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Although it suits the gardening theme of the short film, I don’t really think it looks typical to a professional film poster, as it’s a bit cartoony.

After talking to my peers, we decided that a tall and thin font might suit the poster quite well. I looked on DaFont for a bit, and came across one called House Plant. I added this into Pixelmator and converted it into a shape to that I could make it thinner and taller like I had imagined. Here is what it looked like:

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Again, I feel like there is something missing from it. It still doesn’t look like how I’d imagine a typical film poster to look and therefore I’ll need to look for something else that’s more professional looking.

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I then came across a font named The Soul, which I thought looked more like a typical film posted as it was a bit more plain and less cartoony. Once I’d put it into Pixelmator, I could instantly tell it wasn’t the one, I thought it came across as a bit retro and didn’t suit the theme of my film at all.

As I wanted to get to work with the rest of my poster, I put in a font from Pixelmator in its place so that I could work around it. The font I put in was called Steel Tongs and here’s how it looked.

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I then saw that this font was exactly what I was looking for. It was plain but still effective and I thought it really suited my poster.

 

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Poster Creation

After looking over my initial poster research, I realised there were a few things I had neglected to consider when planning the lay out of my poster. I will need to shift the billing block up a little to leave room for the following aspects that I had found out during my research.

First of all, the website of the film is always shown underneath the billing block which is typically followed by the Twitter hashtag so that audiences can keep up to date with the films release. I haven’t come across a poster that reveals the films Facebook page name, so I won’t include this in my poster as I don’t want to risk my poster looking unprofessional. Underneath as you can see vaguely, the website and hashtag is shown underneath the release date of the film which is in bold.

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Again, in very poor focus, it is clear that there’s a lot more symbols at the bottom of the poster. For both posters, there is an age rating to the left of the poster which is something that I will have to include in mine, meaning that I will also have to research into what is suitable to show for each age group. There are also idents on the bottom to give credit to those who contributed a great deal and also financially to the production of the film. The number of idents shown may increase if the film was made on a lower budget and not from a member of the big six. Also, on the second poster, the Lottery ident is shown which may be due to their contribution towards the films release. There is also a reference to the film quality the screening will be in, such as ‘IMAX’ or ‘Dolby Digital’, which are presented with their corresponding logos.

After looking at short film posters, there are fewer idents shown, but more awards are noted on the poster. I will also include some awards on my poster to make it look more authentic to looking like an actual short film poster. It also mentions the creators name at the top, rather than a ‘directed by’ statement.

I will work on including these factors in the production of my poster to ensure that it looks like a professional and authentic short film poster.

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Creating Billing Block

To start bulking out my poster and to make it look more like a realistic film poster, I decided to create the billing block to start to see it come together. To start with, I looked for fonts online that would be suitable for the writing. I initially came across one called SF movie poster that I thought looked like a typical billing block. screen-shot-2016-11-24-at-14-54-52

However, on further research I came across a font that did part of the work  for my. It’s called Steel Tongs, and each lowercase letter corresponds with a part of the billing block, such as ‘directed by’ or ‘produced by’. Then, by typing in caps lock I could fill in the rest.

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First of all, I opened up a Pages document and typed out all of the alphabet in lower case, so that I could see which part of the billing block belonged to which letter to save time. I initially created it in a really large font so that I could see everything clearly, and filled out the billing block just as I had when I was planning my poster. I then reduced the size, and put it into three lines all of equal length.

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I then copied this into my Pixelmator project and changed the font colour to white so that it was more visible. The only large font sizes available were 280 and 140, which as you can tell have quite a large difference in size and neither were appropriate. To rectify this, I turned the text into a shape so that I could just drag it to the right size. I did this by pressing the ‘convert into shape’ button. I then dragged the shape to my desired position and changed the colour so that it was legible on the dark background.

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I think by adding the billing block, my poster is beginning to look like the ones from my research which I’m really pleased with! I think once I get the title in and other bits of writing it’ll look quite effective.

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Initial Poster Creation

I chose to draft out my first idea for the film poster on paper rather than computer so that I can get a rough idea of the layout and to save time when actually using the software.

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Ultimately, I didn’t find this very helpful as I can’t write in the fonts that I’d desired. I did find it useful to write down the order of the billing block at the bottom though so that I can save time when I come to create my poster online. I feel like my drawing ability has let me down but in final production this will not be an issue as it will all be done on the computer.

I will now go on to create a rough idea of a poster using Pixelmator as I have used it earlier in my media studies so I am already quite confident in using it.

I googled the sizes of movie posters so I can create mine to the same dimensions as a typical film poster. This will mean that I have to ensure that the ratio of background covered with text is the same as found on real life posters.

The dimensions of real life movie posters are as follows:

  • 27″ by 40″
  • 40″ by 60″

Older movie posters may be found in:

  • 27 x 41″(One Sheet)
  • 22 x 28″(Landscape)
  • 14 x 36″(Portrait)

I then looked into what size movie posters are made in using Photoshop, which is a similar software device to Pixelmator in which photos can be edited and manipulated.

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This was helpful as it showed me a few tips on what to consider when creating my poster.

When opening up Pixelmator, I was presented with a list of dimensions to create my poster in. To ensure I chose the right one, I googled how to make a film poster in Pixelmator.

I was lucky enough to come across this really helpful video going through the steps of creating a film poster, and also including some little extras like how to cut the background out of a picture and to insert different font styles from the internet into the software. Unfortunately this is for iPad and I struggled to find a video of how to do it on a Mac, however I’m sure that there will be quite a few similarities. The video didn’t really explain which dimensions they used to create the poster, so I will use my own judgement with this based on the information I found on the previous website.

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I will choose the medium poster setting, as it should have similar dimensions to a large poster and I will carefully consider the ratios of everything I add to the background to ensure it looks similar to a genuine film poster.

When selecting it, I realised that the width and length weren’t all that different to the dimensions I found in the Photoshop blog. With this in mind I decided to change the dimensions to create my poster as realistically as possible, which will be helpful when choosing font sizes and positions.

Once I pressed okay, it took me to my blank poster document with the dimensions I found online. Visually, this looks about right so I am happy with my decision to change it.

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I then had a little play around with the features available to gage whether or not Pixelmator is a fairly easy piece of software to use.

Through setting up the basic layout of my Pixelmator project and having a little play around with the software, I will quickly be able to get started on my poster once I have taken the pictures for it!