Market Research Results





From these here questions, it is apparent that there is a wide variety of ages and an equal spread of the genders who enjoy thriller films, meaning that the target audience it very broad, being both males and females in the 18 to 50 year old category.

When asked why they do or don’t enjoy thriller films, these were their answers:

  • They have interesting plots.
  • They create a good atmosphere.
  • They like the excitement.
  • They can be quite repetitive.
  • They are interesting to watch.
  • Sometimes they can be quite scary.
  • They like the suspense these films create.

From this question, I have been able to understand that the biggest appeal about thriller films is the suspense that the plot of the film create. However, I will need to ensure that the twist at the end isn’t obvious or it may become another ‘repetitive’ thriller film.

When asked what they expect to see in a thriller film, these were their answers:

  • A big twist at the end where everything is revealed.
  • The film makes you sit on the edge of your seat.
  • It includes tense moments.
  • The film has a twist at the end.
  • It includes a lot of action.
  • It has a plot twist.
  • It may include some sort of murder and suspense is built.

I will ensure than my film utilises daunting music and dark colour schemes to help build up the tension that the responders expect to see in thriller films.

When asked what their favourite thriller films were and why, they replied:

  • Gone Girl because of the twist at the end.
  • Pulp Fin because it has a good plot and lots of action.
  • Silence of the Lambs because it is full of tense moments.
  • Dark Skies as it has a psychological plot twist.
  • Old boy as it has a lot of action.
  • Inception because of the complex plot.
  • Shutter Island because it has an interesting plot.

I have already watched several of these films and they all tend to include a big plot revelation at the end, particularly Gone Girl and Shutter Island. I will include a twist like these films at the end in order to show the features of thriller films which attracts the largest audience.


From this question, it is clear that I will need to create a very detailed film review as more people use these to help decide which film to watch rather than the poster of the film, possibly as it generally has more description in it. However, I will still need to make my poster to a high standard as that would usually be the way of choosing a film on online mediums such as Netflix and Sky Movies.

When asked if there was a notable difference between British and American thrillers, this is what they answered:

  • No, they all seem to have a similar structure (a mystery is revealed at the end).
  • Yes, British films are darker.
  • Yes, American thrillers can be more corny and British thrillers are more gritty.
  • Yes, British films are more gritty than American.
  • No, they both have stereotypical features.
  • Yes, the settings and accents are different.
  • Yes, the locations and accents differ and British thrillers tend to be more realistic.

From this question, it is clear that my film wed to be quite ‘gritty’ order to fit it into the British thriller genre. A gritty film shows the raw emotions of a character and can be related to the realism genre, meaning that it shows everyday people in every day situations.

I have found that conducting this survey has been very helpful as I can now create a thriller film that will appeal to a wide audience.








Market Research

In order to create my film package so that in a real life situation it would be marketable and would have a wide fan base, I will need to produce my film with a target audience in mind. In order to do this, I will conduct a market research questionnaire to gather which age group and gender find thriller films most interesting and why, so that I can produce my film with their expectations in mind.

The questionnaire will consist of the following questions:

  1. What gender are you? I will ask this question so that I can begin to understand whether there is a divide in gender regarding the popularity of thriller films.
  2. How old are you? This question will help me to understand what different age groups expect from thriller films.
  3. Do you enjoy watching thriller films? Why? This question will help me determine what features I should or should not include in my film in order to create the largest possible audience.
  4. What would you expect to see in a thriller film? I will ask this question so that I can ensure my film fits into the thriller genre and appeals to the audience who is expecting a typical thriller film.
  5. What is your favourite thriller? Why? So that I can watch this film and also other films by the director to widen my understanding of thriller films, and by asking why I can consider including these features in my film.
  6. What draws you into watching a film? (The trailer, the poster or a film review) This question will be helpful when coming to create the film package so that I can focus my priorities on what draws in the audience.
  7. Is there a noticeable difference between British thrillers (Harry Brown, The Woman in Black, Tinker Tailor Soldier Spy) and American thrillers (The Sixth Sense, I am Legend, Jurassic Park)? This question will be helpful because my film will obviously be a British thriller, and thus if there is an obvious difference I will need to make a conscious effort not to include traits only found in American thrillers.

Although this questionnaire is only short, I feel it covers the areas where a specific target audience would be necessary to bare in mind. I will create an online survey so that people can easily answer the questions and I can quickly see their results.

Here is the questionnaire I produced:


I will wait until several people have responded, I will also ask my friends and family to complete the questionnaire so that I can begin analysing the results as soon as possible.